Our Team
Daniel Hollier-Smith - Founder
Coach Dan is the founder of Hollier Sports. Grown up in Canberra, he's coached over 1000+ local players across his career and still plays competitively in Canberra's football scene himself. He holds an FA B Licence from Football Australia and remains hands-on across every part of the business: coaching sessions, designing the player pathway, building partnerships, and running the day-to-day. His favourite part of coaching is making a positive impact on the players and families in our football family. Dan describes his coaching in three words: inspiring, thoughtful, real.
Ruben Pons Carda - Technical Director
Coach Ruben is Hollier Sports' Technical Director. He came up as a player through Villarreal CF's academy in Spain and has built a 15+ year coaching career internationally across four continents, working at Villarreal, with GPS-Bayern in the United States, on Real Madrid's program at the Guangzhou Evergrande school in China, and in La Liga's international development projects across Asia. He holds a UEFA A Licence from the Spanish Football Association, a Masters Degree in Pedagogy, and a Bachelor Degree in Human Science. He brings all of that to Hollier Sports: international football experience, Spanish methodology, and an academic understanding of how kids actually learn. He helps design the curriculum, shapes the pathway, and makes sure every session we deliver reflects that thinking. Ruben describes his coaching in three words: supportive, structured, challenging.
Our Coaching Team
Watch our coaches in action. These are the amazing people your players train with every week, and we take huge pride in the team we've built. Coaches make or break a session, so we choose ours carefully and never stop developing them. They're knowledgeable, supportive, and genuine mentors who become real role models and friends to our players. All of our coaches hold the FA Grassroots/Foundations Qualification, with our Development Pathway coaches also holding their FA C Licence. Our coaches take part in ongoing professional development, including regular training, structured mentoring, and one-on-one catchups with our senior coaching team, ensuring the standard on the field stays consistently high. They are the difference.